St James's overview

In St James’s our business covers nearly 50 per cent of the buildings and the portfolio is currently the focus of a £500 million investment plan.

Our St James's assets comprise around half of the buildings in the area; some 4 million ft2 of retail, office and residential space with a value of over £1 billion.

In recent years we have further consolidated our position through the acquisition and merging of interests. This strategy was applied in the purchase of 113 Jermyn Street, home to Rowley’s restaurant, as well as 13 Charles II Street, 106 and 115 Jermyn Street; and the acquisition of the freehold interest in Princes House, which represented the only significant gap in our holdings on the northern side of Jermyn Street/southern side of Piccadilly.

For our flagship store in London we wanted to be part of something special so it was important to us to find somewhere central but which also had a sense of community”

Jesper Friis, CEO of Ole and Steen

It has been almost five years since we launched our ambitious vision and £500 million investment programme. The area is now home to many restored listed buildings, landmark new developments and a transformed public realm from Piccadilly Circus southwards to Waterloo Place.

Our landmark scheme, delivered in partnership with Oxford Properties, has created a new district in the West End. Set around a public square and pavilion, with a range of flagship stores and restaurants, it has created a world-class destination for visitors and businesses. 

The retail and leisure mix reflects our wider strategy for St James's. We are using our expertise and scale to blend heritage with contemporary styles, re-establishing this area for the long term. We recently welcomed Nordic Aquavit, Salt Yard Group's Veneta, Duck & Waffle Local and the UK's first Danish bakery - Ole & Steen. All this alongside bespoke retail concepts from Jigsaw, Paul & Shark, Assos and Smeg.