Selfie Fashion nationwide tour is coming to a retail park near you

This autumn we are running a series of Selfie Fashion events nationwide across our regional retail parks, giving local shoppers the chance to see the latest autumn fashion trends come to life in a series of live shows and style sessions.


16 September 2016

The Selfie Fashion tour is a concept to support fashion retailers on shopping park sites owned by The Crown Estate; Silverlink, Banbury, MK1 and Coliseum.

The first event of the tour took place at Silverlink Shopping Park on Saturday 10 September, where a fashionable flash mob of dancers performed choreographed routines every 30 minutes throughout the day, wearing the latest trends from the shopping park’s fashion retailers including stores such as Marks & Spencer, New Look, Next, Outfit, and River Island.

Stylist and presenter Emma Russell was also on on-hand to take shoppers through the key season trends and how to apply them to different body shapes, skin tones and personal styles, whatever the occasion.

Hannah Milne, Director of Regional said “Events like these help drive footfall to our schemes and are in line with our strategy to create exciting and vibrant retail environments that appeal to brands and shoppers alike.”

The events also provide shoppers with the opportunity to enter interactive competitions to win prizes including gift cards for participating stores and a £500 gift card for the retail park.

The Selfie Fashion events are free and are set to take place in three more retail shopping parks this autumn:

  • 11 am - 4 pm, Saturday 17th September, Banbury Gateway, Banbury
  • 11 am - 4 pm, Saturday 24th September, MK1, Milton Keynes
  • 11 am - 4 pm, Saturday 1st October, Coliseum, Ellesmere Port