Formula 1 to open new global HQ in St James’s Market

The world-famous motorsport company, Formula 1, has today announced it will be relocating its global HQ to The Crown Estate and Oxford Properties’ £400m landmark redevelopment, St James’s Market, later this year.


02 March 2017

As part of a major investment programme under its new owners, Formula 1 will be taking nearly 21,000 sq ft over the fourth and fifth floors in No 2 St James’s Market, joining The Carlyle Group and The Crown Estate, who will both be relocating their London HQ’s to St James’s Market this year.

The new space will accelerate our business transformation and help us to attract the best talent as we move forward”

Sacha Woodward Hill, General Counsel, Formula 1

Oliver Smith, Senior Asset Manager at The Crown Estate said: “Attracting a world-leading business like Formula 1 is a great endorsement of our vision to create a prestigious new business address in the heart of London’s West End. We are delighted to welcome Formula 1 to St James’s Market and look forward to building a long-term partnership with them as we continue to deliver our investment programme for St James’s.”

Chris Carter Keall, Vice President and Head of Asset Management at Oxford Properties said: “We are delighted that Formula 1 has chosen to locate within St James’s Market, a decision that is underpinned by the quality of the building, location and excellent amenities that are being delivered by the partnership at St James’s Market. It has been a transformational development creating a new public space to enjoy for occupiers and the community alike.”

Sacha Woodward Hill, General Counsel at Formula 1 said: “We’re pleased to be opening our new global HQ in St James’s Market. Formula 1 is a global sport, attracting audiences of 400 million, and London is the perfect place to grow our international fan base. The new space will accelerate our business transformation and help us to attract the best talent as we move forward.”

About St James’s Market

St James’s Market is creating a new business, retail and lifestyle destination in the heart of St James’s, supporting the re-establishment of the area as one of London’s most prestigious addresses through a blend of flagship stores and restaurants, revitalised public spaces and cutting edge architecture: 

  • With a BREEAM Excellent sustainability target, St James’s Market, comprises two buildings. It has created 210,000 sq ft of new, modern office accommodation, with six flagship stores for best in class lifestyle and fashion brands, and seven new restaurants, all set within over half an acre of revitalised public space.
  • With only one retail unit still available, leading brands confirmed include: premium British brand, Jigsaw; Aspinal of London’s flagship store; Swiss cycling brand ASSOS and Paul and Shark’s first stores in the UK; and iconic design and lifestyle brand SMEG.
  • All restaurants are now let or under offer, offering the best in international dining, including: the Michelin starred Aquavit; the West African Ikoyi, the Japanese Anzu; the Salt Yard Group’s Veneta; Duck and Waffle Local; Urban Tea Rooms; and the UK’s first Danish bakery from Ole and Steen.